Published: August 19, 2011, By Abbe Fenimore

A New Look

As most of you know, I launched SHOP TEN 25 almost 2 years ago. It started out as a tiny e-commerce website designed with a simple template and I eventually expanded it into a “real” online shop with more features.

The Shop has been experiencing more growing pains this year so it is time to take things to the next level. I contacted Swoon The Studio again to create a fabulous design for the shop.  Since Swoon designed my Studio website and Blog, I knew they were the perfect fit for this upgrade.

Here is a look at the current Shop design, although I love it I feel it is time to update the look. Having a cohesive design and color palette between my three sites was my #1 priority when designing the new look.

Here is a sneak peek of what is to come! A crisp clean look loaded with style and tons of great new features. I won’t bore you with all of the technical details, but here is the cliff notes version.

The search options will be expanded by color and a new program to the trade (designers & decorators) will also be added!

You will see quite a bit more of my design work featured on the Shop.  I started the Shop as a resource for my design clients and I want to continue to do that. By including pieces from the Shop that I have used in projects, you will now be able to have a better understanding of scale and other details.

New category pages will be updated and easier to navigate!   Having better images of the products being used in real spaces is another change that I am going to be constantly updating. Since the Shop is a smaller business, I don’t have the budget to create gorgeous scenes using the products with a photo shoot.  Sometimes I have to rely on the images from the vendor, but the goal is to give you as much detail on each pieces as possible.

I hope you love it as much as we do! The programing is being completed by Successful Online Stores and  the new look will be up and running very soon.  I am excited about next few months around here, tons of fabulous holiday items are going up in September and the pillows….wow…I can’t wait to have the new additions up for fall!

Have a great weekend everyone!