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July 3, 2016

D-TV Set

When D partnered up with London Broadcasting to develop D:The Broadcast and re-brand D Living, a total set redesign was needed to represent the taste and vibe of the D brand. So, they looked to local designer Abbe Fenimore to guide them in their design. When Abbe got the call the week before Christmas to design a show set to premier in mid-February, she immediately got to work. How did she start? By pulling inspirational images from D Home, of course. “D is attracted to a traditional elegance with a modern flair—a youthful vibe with color,” she says. Abbe also realized the importance of making sure that the set could stand up to the ideas and stories from D Magazine Partners’ publications that would be re-purposed for the show. Abbe says, “The number one priority was that it felt like D. I knew that we going to be regenerating material from the magazine on to the show. It’s important that these things can co-exist together.”

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